
The massive increase in online communication in recent years has seen technological advances designed to satisfy the demand for instant gratification. Providing online access to…almost everything…is now the expectation.
A 2006 survey by Streaming Media found that video content now accounts for 60% of internet traffic and, according to Accenture’s 2006 global digital home survey, 44% of those aged under 24 prefer watching video on the internet rather than on the TV.
Enter Vividas, a specialist global video streaming provider who has recently signed Connecting Images as its Australian PR and marketing partner. Vividas supplies high quality full screen video to almost any computer, at the click of a mouse, without the need to download additional software. “Online video won’t replace television for some time to come. However, people are expecting more and more to view what they want, when they want to, online, rather than being dictated to by traditional distribution methods,” said Dave Winter, COO of Vividas, Australia.
Promotional online video:
Whilst the online community is inundated with videos of various size, dubious quality and often viewed through small grainy windows on computer screens, Vividas technology presents the most basic of corporate content in an impactful and highly engaging medium.
By delivering full screen vision in almost DVD quality, on demand to a global audience, Vividas video streaming allows companies to get their message across to their customers, their staff and the world in a most exceptional way.
Two very effective campaigns using Vividas streaming include:
Carlton Draught’s ‘Flashbeer’ ad
The Fosters Group used Vividas technology to pre-release a TV commercial for Carlton Draught, ‘Flashbeer’, over the internet. The ‘Flashbeer’ viral achieved 714,304 viewings across 153 countries in the first two weeks and it continues to get hits. It certainly pleased the Fosters Group.
Spiderman 3 trailer
Sony Pictures’ Spiderman 3 trailer is exhilarating viewed full screen, thanks to Vividas’ streaming technology.
Pay per view for live events and entertainment:
Vividas also provides product to a global audience via a pay per view model. Vividas’ efficient delivery system and ability to protect content means that the television and movie industries can generate more revenue by accessing untapped markets. The audience can watch live-streamed events or movies on demand, when and how they want to, in the comfort of their own home or office. Vividas can even control which global regions have access to the content.
Connecting Images is managing a pay per view online lead generation campaign for Vividas, which has involved building a database of more than 1,500 potential customers, designing and writing the copy for initial email contact, writing the script for follow up telemarketing activity and finally measuring the results. This campaign has just commenced but a 40% open rate on the first email distribution is looking good, and providing invaluable market intelligence!