Mobile Marketing – your customers are there, are you?
This quote from Morgan Stanley’s The Mobile Internet Report got Adam Cahill’s attention, and it certainly got ours too –
“Regarding the pace of change, we believe more users will likely connect to the Internet via mobile devices than desktop PC’s within five years.”
So we decided to look into this a little deeper. Here’s what we found…
With the release of the smart phone, Australians are staying connected like never before. No longer a source for just making calls and texting, devices such as the iPhone, are an increasing function for checking emails, accessing information and of course keeping in touch via social networking sites.
Research conducted by dotMobi and AKQA Mobile found that 90% of consumer respondents were more likely to choose an airline with mobile check-in facilities over one that didn’t offer this.
Interestingly, the survey also found that 63% of respondents claim they would rather give up their money than their smart phone in a mugging situation.
If that isn’t loyalty, we don’t know what is!
Safe to say there has been a fundamental shift in how people use the Web for information, but what could this mean for marketeers?
Adam Cahill states that many brands are less inclined to accept this mobile transition, yet nonetheless should be ‘catching up’ to this steadfast phenomenon.
He suggests they do their homework and establish how, where and when consumers use their mobile phones to make purchase decisions.
Claire Cain Miller from the New York Times agrees, saying that customers are regularly using applications such as ShopSavvy on their smart phones to bargain hunt for the best deals on merchandise.
According to Accounting and Consulting firm, Deloitte, one in five shoppers said they would be using their smart phones to buy Christmas gifts last year. The survey revealed that 45% would research prices on their phone, 32% said they would use it to search for coupons and 25% said they would buy items on their phone.
Last year, Polo Ralph Lauren secured first place as the 2009 Mobile Marketer of the Year. Giselle Tsirulnik from Mobile Marketer says that Ralph Lauren’s “outstanding” use of mobile advertising and marketing won them the title.
Their work included collaborating with GQ magazine’s mobile application to promote fragrances and offer grooming tips. Ralph Lauren also launched a mobile shopping site whereby customers can purchase items, read the latest news and watch videos from current runway shows.
Evidently, mobile marketing IS a big deal! We know that the 2010 customer wants to hold all the information they can in the palm of their hand.
As we creep towards the end of January in what appears to be ‘the year of thThis quote from Morgan Stanley’s The Mobile Internet Report got Adam Cahill’s attention, and
it certainly got ours too –
This quote from Morgan Stanley’s The Mobile Internet Report got Adam Cahill’s attention, and it certainly got ours too –
“Regarding the pace of change, we believe more users will likely connect to the Internet via mobile devices than desktop PC’s within five years.”
So we decided to look into this a little deeper. Here’s what we found…
With the release of the smart phone, Australians are staying connected like never before. No longer a source for just making calls and texting, devices such as the iPhone, are an increasing function for checking emails, accessing information and of course keeping in touch via social networking sites.
Research conducted by dotMobi and AKQA Mobile found that 90% of consumer respondents were more likely to choose an airline with mobile check-in facilities over one that didn’t offer this.
Interestingly, the survey also found that 63% of respondents claim they would rather give up their money than their smart phone in a mugging situation.
If that isn’t loyalty, we don’t know what is!
Safe to say there has been a fundamental shift in how people use the Web for information, but what could this mean for marketeers?
Adam Cahill states that many brands are less inclined to accept this mobile transition, yet nonetheless should be ‘catching up’ to this steadfast phenomenon.
He suggests they do their homework and establish how, where and when consumers use their mobile phones to make purchase decisions.
Claire Cain Miller from the New York Times agrees, saying that customers are regularly using applications such as ShopSavvy on their smart phones to bargain hunt for the best deals on merchandise.
According to Accounting and Consulting firm, Deloitte, one in five shoppers said they would be using their smart phones to buy Christmas gifts last year. The survey revealed that 45% would research prices on their phone, 32% said they would use it to search for coupons and 25% said they would buy items on their phone.
Last year, Polo Ralph Lauren secured first place as the 2009 Mobile Marketer of the Year. Giselle Tsirulnik from Mobile Marketer says that Ralph Lauren’s “outstanding” use of mobile advertising and marketing won them the title.
Their work included collaborating with GQ magazine’s mobile application to promote fragrances and offer grooming tips. Ralph Lauren also launched a mobile shopping site whereby customers can purchase items, read the latest news and watch videos from current runway shows.
Evidently, mobile marketing IS a big deal! We know that the 2010 customer wants to hold all the information they can in the palm of their hand.
As we creep towards the end of January in what appears to be ‘the year of the mobile’, have you made the mobile transition?
