Long-time client Ken Burgin (Director of Profitable Hospitality), the Restaurant and Catering Australia team and the CI team have just returned from the fourth annual ‘New Trends Study Tour’ to Chicago and Las Vegas.

Organised once more by Connecting Images, our largest ever group (37) of enthusiastic hospitality business owners, managers, marketers and chefs came along to experience hospitality American-style. Word has spread and the event is clearly a ‘must-do’ on the hospitality calendar.

Organising an 11-day, value-packed educational tour program of behind-the-scenes visits to leading Chicago hospitality venues, as well as to the National Restaurant Association (NRA) Show – one of the world’s largest foodservice trade shows – is no easy task. And that’s before you mention coordinating flights, accommodation and transport to boot. But it’s all just a day in the life of Connecting Images, and the end results are extremely rewarding.

Hospitality people certainly enjoy a good time, but more importantly, those on the Profitable Hospitality tour are innovative, progressive, open to new concepts and definitely trendsetters.They know the value of visiting new places, seeing new things and speaking to international experts one on one – all opportunities that would otherwise not be available to them if they travelled independently.

They also enjoy the unique opportunity to share experiences with a diverse range of operators from back home in Oz! Our group bonded instantly, and despite a packed itinerary, information overload, and considerable sleep deprivation, the feedback we have received has been phenomenal.

Whilst opinions on many things differed, one thing we all agreed on… nobody does coffee like the Australians!

This entry was posted on Friday, June 1st, 2007 at 2:47 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.