If you have been reading our blog regularly, you will be aware by now of the changing face of the media; a general decline of the use of traditional media, and the significant increase of internet use.

The internet is a virtual equivalent of the real world through which people and companies can publish information, much like they do through traditional media, share them with others, comment on various topics or alternatively seek information.

It is important to remember that the online world is populated by people, it is not just a one-way telecommunications channel. Therefore, all the Public Relations and Marketing activities you are currently undertaking offline should also be included online – and increasingly being highly visible online is becoming ever more important.

Online media releases can also do more than just boost the results of a traditional media relations campaign. Submitting your keyword optimised online media release to press release submission websites, with a link back to your company’s website, is a powerful way to enhance effective Search Engine Optimisation.

How is this so?
Google weights links to your website from other reputable sites a vote for your level of authority on a particular subject. The more inbound links from websites and articles containing content on your subject matter, the better your site will rank for particular targeted  keywords.

Want to improve the Search Engine Optimisation of your company’s website but don’t know where to start? Call Merilyn or Cal on (03) 9819 2566 and organise to come in for a coffee and a chat.

This entry was posted on Friday, January 16th, 2009 at 3:44 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.