Does it seem as though every 16 year old you know has more knowledge about tweating, writing on walls, updating their statuses, tagging their friends in images and uploading their latest pics to Flickr, than you ever will?

Although there has been much discussion in recent times on how Facebook, You Tube and other more familiar social media outlets can assist and at times hinder your businesses communications and reputation, Twitter is the latest craze to sweep the net and it can also be utilised as a business communication application.

An Australian software-as-a-service company, Cleartext recently utilised Twitter to take advantage of the unreliability of a competitor and attempt to attract new business.

As with anything, the use of Twitter by your employees on behalf of your business requires guidelines and having a policy specifically on conduct during use of social media is a particularly important step in embracing this new technology. Telstra has recently developed such a policy.

Lost amongst the jungle of tech talk? Connecting Images can assist you in understanding and utilising social media as a business application. Give Cal or Merilyn a call (03) 9819 2566.

This entry was posted on Friday, May 15th, 2009 at 9:03 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.