The CME Group has successfully created an online community through its Twitter account, attracting nearly 800,000 followers.

So how did they do it?
According to Andy Sernovitz there are three top tips from CME Group’s Director of Corporate Communications Allan Schoenberg.

* Don’t be so self centred – It is best to limit tweets about your business to 30%, using the other 70% for industry information and interaction.

* One of the keys to the CME group’s success was being where its customers are. It knew that their customers were active users which made it worthwhile investing in.

* As well as sharing links to interesting content, CME group has become actively involved in conversation, engaging with its followers and conducting weekly live interviews with influential leaders in the marketplace.

This entry was posted on Friday, November 6th, 2009 at 3:30 pm and is filed under Quick tips, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.