Corporate Social Responsibility (CSR) is of growing importance in a world where reputation is everything. Business is being held accountable for its actions in so many ways, in the communities where its stakeholders live and work.

Governments cannot fund all worthy causes. Businesses and individuals will be increasingly called on to support the necessary work of so many.

Corporate sponsorship is a positive way in which business can demonstrate its commitment to CSR, and help fund projects/research conducted for the better good of our community.

An example is the work done by the Juvenile Diabetes Research Fund. The JDRF is making strong headway in working to ‘find a cure for Type 1 diabetes and its complications’ and has raised more than $US1.3billion for research.

According to the Australian Bureau of Statistics, ‘in 2004 982 new cases of Type 1 diabetes were recorded in children aged under 15 years’. This equates to an annual incidence of around 1 in every 4,000 children under the age of 15, which has seen the frequency of cases double since 1983.

In May this year, Merilyn’s 19 month-old granddaughter, Milly, was diagnosed with Type 1 Diabetes. This means a life dependent on up to six insulin injections a day – at this early stage!! – so we have a very personal reason for wanting to find a cure.

Thanks to so many of our clients who generously supported JDRF when staff members Merilyn, Kirsty and Cal joined other family members in the JDRF fundraising walk in October.

If you are a current client or supplier of Connecting Images, click here so that we may donate to the JDRF on your behalf, this Christmas.

This entry was posted on Friday, December 19th, 2008 at 2:42 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.