Dragons Abreast is a national organisation supporting breast cancer survivors who paddle dragon boats for fitness, fun and to promote breast cancer awareness.

Later this year, thousands of spirited dragon boat paddlers – all international and local breast cancer survivors – will gather in Caloundra between 28th-30th September. More than 2,000 paddlers and 60 international teams will be joined by hoards of supporters at Australia’s largest ever dragon boat regatta on stunning Lake Kawana. ‘Abreast in Australia’ will celebrate life and promote friendship, courage and resilience, at a weekend of activities, festivities and fun.

Five years ago, Connecting Images first worked with Dragons Abreast when our client ASSA ABLOY (the world’s leading provider of door opening solutions) and it flagship brand Lockwood sponsored Dragons Abreast to compete at the ASSA ABLOY Henley on Todd dry river-bed boat regatta in Alice Springs. CI’s role was to generate publicity for this madcap event and for ASSA ABLOY, through its support of Dragons Abreast. Now we are thrilled to have the opportunity to promote the ‘Abreast in Australia’ event for Dragons Abreast.

So if you want to be assured of a great time and are on the Sunshine Coast on the last weekend in September, you know where to go! It would be great to see you there. Donations can be made on the Dragons Abreast website.

This entry was posted on Friday, June 1st, 2007 at 2:51 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.