The purchase of Australia’s first world-class gear measuring technology by local gear manufacturer, Ronson Gears, and the company’s 50th birthday celebrations were certainly of interest to relevant local and international trade media.

To support the very focussed media campaign, the Connecting Images publications team produced a snappy, informative newsletter.

These initiatives stimulated a massive escalation in online Yellow Pages enquiries, visits to the website and direct contact, both nationally and internationally, and leaves Ronson Gears convinced of the value of ongoing relationship building and media communication through sustained public relations activity.

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