Getting the Message Across the Boarder: Essential Airport Security
Future Fibre Technologies (FFT) is an Australian company that manufactures and markets a range of fibre optic intrusion detection and location systems – amazingly effective solutions for securing high value assets and critical infrastructure.
Focused totally on the security industry, FFT is a world leader in fibre optic perimeter intrusion detection, detecting third party interference (TPI) on oil and gas pipelines, and protecting sensitive data communications cables.
Early in 2008, FFT engaged Connecting Images for an initial media campaign to support the company’s presence at the IFSEC tradeshow in the UK, where it showcased its unique perimeter protection products.
With little or no previous media awareness of FFT, our brief was to identify appropriate media, build relationships with relevant journalists, introduce them to the FFT products and capabilities with the view to achieving editorial exposure. The outcomes were most rewarding, and FFT has now appointed Connecting Images as its marketing and PR agency on a 12 month retainer.
FFT’s fibre optic perimeter intrusion detection systems protect hundreds of critical infrastructures around the world – including some airports.
While spending on explosive detection and passenger screening at major commercial airports around the world has increased massively in the years since the terrorist attacks on September 11, nothing has changed regarding the security surrounding Australia’s major airports themselves.
Connecting Images developed a media campaign around this issue, securing great media uptake and interest. Recently three more European airports commissioned FFT Secure Fence(tm) – this single system protects an entire airport perimeter and can pinpoint intrusions to within 25 metres.
Our focus now is on developing more web content, quarterly newsletters and regular blogs, strengthening FFT’s online presence and SEO, maintaining a prominent presence in national and international target publications, and supporting the company with its marketing and promotional activities at trade shows around the world. FFT is represented in English, Arabic, Chinese, French, Russian, Spanish and Japanese translations.
FFT is also very progressive with its customer induction and training. Our first project in 2009 will be to work with FFT to develop a new 2 hour training DVD, designed to enable integrators of the FFT systems to install them in the most effective manner, thus reducing the need for direct FFT involvement in installations. This training video will be available to all FFT installers – both new and existing.