Leading business advisors and accountants to owner-managed and family-owned businesses, Grant Thornton has a novel way of building its reputation amongst key media groups.

The International Business Owners Survey (IBOS) is conducted annually amongst more than 6,000 businesses worldwide and provides a valuable comparison of attitudes to a range of important business issues.

Now in its third year, the IBOS results have become a sought after resource amongst mainstream and business media. This year, the increased levels of concern about the lack of a skilled workforce was a key finding and has contributed to a healthy debate about the issue in the media.

Once again, Merilyn, Michele and Cal worked to reinforce Grant Thornton’s reputation as the expert advisor – and at the cutting edge of identifying new trends within the business community.

We have worked together to place many media articles and radio and television interviews nationally, in the first few months of this year.

IBOS is a classic example of the power of a proactive, innovative marketing strategy, which creates a newsworthy story to tell the media.

This entry was posted on Tuesday, March 1st, 2005 at 3:03 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.