Profitable Hospitality goes to Chicago – two-year strategy brings results
Seeing our long-term marketing strategies unfold is very rewarding. It has certainly paid off for hospitality expert Ken Burgin and his business Profitable Hospitality, provider of hospitality business systems and publications to increase efficiency and profitability.
Our visit to Chicago last year to get to know the local scene and make the right contacts has achieved our objective. Ken Burgin has accepted an invitation from the National Restaurant Association to deliver a keynote address at the NRA Show, the world’s largest hospitality trade fair in May 2005. This opportunity prominently places Ken in front of more than 80,000 key players in the hospitality industry and launches the Profitable Hospitality product range to the US market.
Coordinating Ken’s Chicago presentation, while designing and marketing an international tour for a large number of Australia’s hospitality icons to travel to the NRA Show with him has kept us busy. Back of House tours, hospitality and extra curricular entertainment in Chicago have been arranged, while at the same time we have been promoting and co-ordinating a national roadshow of Profitable Hospitality seminars here in Australia, for more than 500 participants.
Congratulations to Lynda, Cathy and Candice who have managed these projects seamlessly, and achieved some phenomenal product sales for Ken along the way.