One of our favourite blog topics is website design and usability, especially in the context of conveying a desired image for your business.

We can’t bang on enough about how important your website is in the sales and marketing process, given it is most often the first contact potential customers have with you.

This week the Optalert website, www.optalert.com went live. Our brief was to redesign the site with a fresh new look that would accurately depict the future direction of the company. Optalert is a company that produces fatigue management systems for the road, rail and mining industries.

Our priorities:
Search Engine Optimisation (SEO) was a consideration throughout the entire process with copy being written with carefully planned keyword density. As proven by the results we have achieved for many of our clients, SEO should dramatically improve Optalert’s ranking on search engines such as Google. Including the right keywords should also increase the average number of pages visited by users, and the amount of time they spend on the site.

The new interface has been carefully designed to ensure the site engages the user and increases the number of conversions of web visitors to become new business.

Thinking of giving your current website a face-lift? Why not come in for a coffee and a chat? Give Merilyn or Cal a call on (03) 9819 2566.

This entry was posted on Friday, December 12th, 2008 at 11:37 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.