As you may already know, for over two years now, Connecting Images has been working with Future Fibre Technologies (FFT) to build its online, local and international presence.
Most recently, we have been busy implementing a strategic marketing communications plan that has proven to be a challenging but highly successful and rewarding task.
One of the great outcomes has been the production of a truly unique and invaluable resource, the 65-page Boundaries of Security – Global Trends in Perimeter Security report.
The report was intended to reinforce FFT’s position as one of the most credible, progressive industry authorities in perimeter intrusion detection. It is also a valuable resource, educating and informing security consultants, managers and specialists about currently available perimeter security solutions.
FFT’s success with this report has been outstanding, reaching both local and global markets. International Client Manager at FFT, Alec Owen agreed that the launch of this report was “the most successful and precisely targeted initiative we could have hoped for.”
Our focus was also on generating quality leads, and attracting A-level clients. Whilst FFT’s initial hope was to obtain 20% of A-level sales leads, ultimately, 80% of the leads fall into this category. A highly successful achievement that exceeded even our expectations!
As you may already know, for over two years now, Connecting Images has been working with Future Fibre Technologies (FFT) to build its online, local and international presence.
Most recently, we have been busy implementing a strategic marketing communications plan that has proven to be a challenging but highly successful and rewarding task.
One of the great outcomes has been the production of a truly unique and invaluable resource, the 65-page Boundaries of Security – Global Trends in Perimeter Security report.
The report was intended to reinforce FFT’s position as one of the most credible, progressive industry authorities in perimeter intrusion detection. It is also a valuable resource, educating and informing security consultants, managers and specialists about currently available perimeter security solutions.
FFT’s success with this report has been outstanding, reaching both local and global markets. International Client Manager at FFT, Alec Owen agreed that the launch of this report was “the most successful and precisely targeted initiative we could have hoped for.”
Our focus was on generating quality leads, and attracting A-level clients. Whilst FFT’s initial hope was to obtain 20% of A-level sales leads, ultimately, 80% of the leads fall into this category. A highly successful achievement that exceeded even our expectations!
This entry was posted
on Friday, February 12th, 2010 at 3:45 pm and is filed under Uncategorized.
You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.
