A vital step in being found online is ensuring you use the right keywords in your communications.

Often our clients come to us for advice on which keywords they should be using, so we thought we’d cover off some of the basics of keyword selection and how they can be used to help you be found on Google. To start ask staff, business colleagues and friends to identify as quickly as possible the first search term they would type into Google if looking for a provider of each specific product or service your business offers. This will help ensure you optimise for the language your customers are most likely to be using.

Critical to success is the keyword density on your site. We suggest keywords should be 5% of the first 200 words on your home page, and search term descriptions of your product/services should also appear in the website title, titles of and internal links to individual site pages. These should even extend to the alt text (hidden) names of images on your site. (For examples of strategic image naming, click here. If you hold your mouse over the images you will see the web address come up, which counts as another key word).

To see the phenomenal results of tactical search engine optimisation, type ‘whistleblowing services’ into Google. The StopLine holds the #1 ranking on the web.

This entry was posted on Sunday, July 1st, 2007 at 12:50 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.