Website Re-developments
Connecting Images recently partnered with Portfolio Management Services, Australia’s leading authority in investment property and property management, specialising in the residential, commercial and industrial sectors operating in Melbourne and Sydney.
Portfolio Management Services came to us with a project to redevelop its website, primarily to increase lead generation and conversion.
Firstly, we recommended optimising for specific keywords on different pages on its website, rather than optimising for the same key words on every page in order to drive quality traffic and lead generation.
We saw the purpose of the redevelopment of the website as multifaceted:
- To provide an online presence consistent with Portfolio Management Services’ positioning as a leading professional service firm.
- To convey a desirable and compelling corporate image and direct the user to the appropriate pages.
- To create pages that clearly define the nature of the business and benefits to future customers.
- To quickly build a trust between users and Portfolio Management Services and differentiates it from its competitors.
- To provide a succinct and dynamic description of Portfolio Management Services and its services.
The end result of this redevelopment is to drive a desired user action; being the immediate differentiation of Portfolio Management Services from its competitors, and for the user to proceed to sub-pages (specifically property acquisition and property management services). ‘We are happy with the website, it looks great!’ says Phillip Almeida, Acquisitions Manager.
www.portfolioms.com.au was launched last week and we look forward to seeing some great results in the near future!
Connecting Images are experienced at website developments and re-developments and will be able to evaluate your business’ needs and simplify the tech talk to make it a pain free process. To find out more or discuss your business’ web needs, contact Cal on (03) 9819 2566.